This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
Can what you wear really change your life? As I listened to Meg, a successful author, telling the following story on a creative writing course recently, it dawned on me that maybe it could. Later, when I looked at the psychological evidence and did my own research, as a university professor and lover of clothes, I became convinced of the huge, transformational power of clothing. Starting a fashion business is possible and with the right know how, problem solving skills and a true desire to create a brand that has value it can be done by anyone. Follow your instinct, make your decisions and stay focused. I believe in working smart and not hard. This road map will help you avoid major mistakes that many fashion start-ups run into. It will guide you through the storm and help you break down the collection development process step-by-step. If this guide can help you make smarter decisions, choose the right people to work with or at the very least save you money, then it has succeeded in helping those passionate about trying to change the world via fashion industry. The methods used in this book are used by personal shoppers and stylists to assist their clients in creating a fruitful and well-structured wardrobe. This advice will enable you to easily style yourself perfectly every morning before you leave for work. Follow these guidelines and you will be consistently dressed to impress.
Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with "fashion"? Drawing on previously unpublished company archives,Fashion for the People considers the company's contribution to British--and, since the 1970s, international--fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.
"Freedom is never more than one generation away from extinction. We didn't pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same, or one day we will spend our sunset years telling our children and our children's children what it was once like in the United States where men were free."
This book examines the entire sweep of Japanese clothing history, from the sophisticated fashion systems of late-Edo period kimonos to the present day, providing possible theories of how Japan made this fashion journey and linking current theories of fashion to the Japanese example.
The book is unique in that it provides the first full history of the last two hundred years of Japanese clothing. It is also the first book to include Asian fashion as part of global fashion as well as fashion theory. It adds a hitherto absent continuity to the understanding of historical and current fashion in Japan, and is pioneering in offering possible theories to account for that entire history. By providing an analysis of how that entire history changes our understanding of the way fashion works this book will be an essential text for all students of fashion and design.
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